370 Main Road

Location: Observatory, Cape Town
Status: Lums Approval achieved 2020
In collaboration with Kevin Fellingham

370 Main Road

Re-imagining an industrial complex of historical buildings into a high-density, mixed-used, live-work-play precinct. This required working very sensitively in-between the existing buildings retaining the most important parts.   The precinct thereby retains its industrial character whilst adding a much needed inner city housing component.

370 Main road houses a cluster of old existing brick and concrete buildings that have a unique character.  The patterned brick saw-tooth facade facing Main Road, was designed by Andrews and Niegeman, a well known architectural firm also responsible for the iconic Rex Trueform II building further down the road.  The existing steel windows, large timber doors, and varied brick textures are all elements that define the unique character of the site.  

The ground floor is envisioned to have a fully activated retail edge facing onto Main Road with a generous terraced park occupying the 20 meter wide road reserve in front of it. This public space could become a valuable green refuge for the everyday users of Main road and could double up as a market place or events space. Public parking is provided on the street edge. The existing punctured entrance into the courtyard is kept and behind the patterned brick wall a protected internal retail space is created. Shops and restaurants spill out into the central space. Shops can be divided into small, medium and large spaces to create a variety of options for tenants.

Location: Observatory, Cape Town
Design Team: Bettina Woodward, Kevin Fellingham, Katrina von Hassalt, Nikki Onderstall & Valerie Lehabe

Sunset House

Simonsberg House

Lagoon House

Floris Smithuijs

Beezantium

Timber House

Barn House

Mountain House

Long Beach House

Strandveld House

Pickwick Apartments

Cape Fountain

Boulder House

370 Main Road

Klein Welmoed Wedding Venue

Hopkins Street Housing

Agrico Upington

River House

Loft House

Open Co Workspace

5 Rowan Lane Restoration

Marra Square Retail Centre

Langebaan Transport Interchange

Donkerhoek